Brand & Marketing Designer based in New York City.
Available for Projects
BrandDesignerMarketingStrategist
Brand & marketing designer shaped by social media, strategy, and storytelling. Currently a marketing & design lead at YourEra and design consultant at Klover Communications.
+3
Years of Experience
+20
Projects Completed
+9
Industries Worked Across
Brand Identity, Visual Design
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Marketing Strategy, Social & Content
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Recent Projects
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Marketing & Design
YourEra
Creative direction, ad assets, influencer marketing, and social media management for an early-stage startup.
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Brand Design · via Klover Communications
BMHC at Tufts University
Logo redesign, email headers, social media graphics, slide decks, one-pagers, flyers, event posters, and conference booklet.
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Social Media
Tochi Snacks
Content strategy driving +500 followers, 65% more impressions, and 97% increase in web traffic.
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Event & Brand Design
Springboard Enterprises
Event branding, NASDAQ Tower billboard artwork, and cross-platform campaign assets.
Let's Work Together
SelectedWork
A collection of work spanning brand identity, marketing campaigns, social media strategy, event design, and visual storytelling.
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Featured · Marketing & Design Lead
YourEra
Leading creative direction for an early-stage startup — overseeing campaign execution, ad assets, social media, and influencer marketing.
View Project →
Brand Design · via Klover Communications
BMHC at Tufts University
Logo redesign, email headers, social media graphics, slide decks, one-pagers, flyers, event posters, and conference booklet.
View Project →
Presentation Design
GuideGLP
Presentation design for the B2B side of YourEra's telehealth platform.
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Presentation Design · via Klover Communications
Vitra Labs
Presentation template design for a biotech client.
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Social Media Design · via Klover Communications
AOA Dx
Social media templates and graphic assets for a healthcare diagnostics company.
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Social Media Strategy
Tochi Snacks
Content calendar and social media management driving +500 followers and 97.3% boost in web traffic.
View Project →
Event & Brand Design
Springboard Enterprises
Event branding including NASDAQ Tower billboard, digital program book, and campaign visuals.
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Social Media & Events
Mixsoon
Social media management, content creation, influencer marketing, and graphic design for pop-up events.
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Email Marketing · Case Study
MealPal
Email marketing case study created as part of an interview process for the meal delivery platform.
As the Marketing & Design Lead at YourEra, I lead creative direction and serve as the primary liaison for an external marketing agency — overseeing campaign execution, feedback cycles, and final approvals across all marketing channels.
Product Imagery & Retouching
Social Media & Content
Brick & Mortar — MedSpa Collateral
Key Contributions
Creative direction across all marketing channels. Ad asset production for paid and organic campaigns. Social media strategy and content planning. Influencer sourcing, vetting, and campaign management. External agency liaison overseeing approvals and feedback cycles.
Designed presentations for GuideGLP, the B2B side of YourEra's telehealth platform, creating polished decks to support business development and partner communications.
As a design consultant through Klover Communications, I work with a range of clients across healthcare, nonprofit, and biotech — delivering brand identity, social media design, presentation templates, and marketing collateral tailored to each organization's needs.
Currently working as a part-time seasonal designer for the Black Maternal Health Center at Tufts University. I've taken on a wide scope of design work for the center — from brand identity to event collateral — helping shape their visual presence across every touchpoint.
Completed a presentation template project for Vitra Labs, creating a polished, on-brand deck system for their team. Currently scoped for an upcoming logo redesign engagement.
Designed social media templates, graphic assets, and an executive summary one-pager for AOA Dx, establishing a cohesive visual system for their ongoing social media presence, brand communications, and investor materials.
As Social Media Manager at Tochi Snacks, I led content strategy, influencer marketing, and brand partnerships — growing their Instagram presence through bold, culturally rooted storytelling and data-driven execution.
01
Project Details
Hired as Social Media Manager to grow Tochi Snacks' Instagram — owning content strategy, influencer marketing, and brand partnerships for a culturally rooted CPG popcorn brand.
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Process
Built and managed the content calendar with bold, platform-native posts. Sourced and coordinated influencer collaborations, led brand partnership campaigns and giveaways, and directed product photography and video content.
Designed end-to-end brand and marketing assets for Springboard Enterprises — from event branding and the NASDAQ Tower billboard in Times Square to social media graphics, email campaigns, website design for the gala, and a digital program book.
Across my roles at Klover Communications and YourEra, I've designed presentations and pitch decks for a range of audiences — from investor meetings and client-facing presentations to internal strategy sessions and external events.
Managed both Mixsoon USA and Mixsoon Europe Instagram accounts, driving growth through data-driven content strategy, 260+ influencer partnerships, and graphic design for pop-up events across global markets.
01
Project Details
Hired as Social Media Manager across two regional accounts for a Korean skincare brand. Owned content strategy, influencer marketing, and campaign management to grow brand visibility in the U.S. and European markets.
02
Process
Developed a data-driven content strategy, analyzing performance metrics to optimize posts for maximum reach. Sourced, negotiated, and managed 260+ influencer partnerships end-to-end, from outreach to campaign reporting. Designed pop-up event collateral and social media graphics.
Created an email marketing case study for MealPal as part of an interview process. The project involved analyzing the brand's existing email strategy and designing an email campaign that would drive user engagement and retention for the meal delivery platform.
Hi, I'm Michelle 민지 (Minji) Kang. As a Korean American creative, I aim to bring a little spark of joy and excitement through design, strategy, and storytelling. My name, 민지 (Minji), means 'bright and wise,' and I try to bring that brightness to every project I work on.
With 3+ years of experience across design and marketing, I've worked with brands in healthcare, beauty, food & CPG, nonprofit, and tech. I'm currently pursuing a Master's in Social-Organizational Psychology at Columbia University, because understanding people is at the heart of everything I design. Outside of work, I love game nights, whether it's MOBA games, Catan, card games, or anything on the Switch.
Design consultant for clients across healthcare, nonprofit, and startup sectors. Delivering marketing collateral for conferences, social media content, presentations, and pitch decks.
YourEra
Aug 2025 – Present
Marketing & Design Lead
Leading creative direction and serving as primary liaison for external marketing agency. Overseeing paid and organic ad asset production, social media management, and influencer marketing.
Tochi Snacks
Mar 2025 – Present
Social Media Manager
Developed and managed content calendar on Instagram, driving +500 new followers. Oversaw brand collaborations resulting in 65% increase in impressions and 97.3% increase in web traffic.
Springboard Enterprises
Feb 2025 – Dec 2025
Graphic Designer
Spearheaded design for the company's largest annual event. Designed NASDAQ Tower billboard artwork in Times Square, digital program book, and cross-platform campaign assets.
Mixsoon
May 2024 – Jul 2024
Marketing Intern
Simultaneously managed Mixsoon USA and EU Instagram accounts, driving a 29% increase in followers, 310k+ accounts reached, and a 110% traffic boost within one month. Coordinated 260+ influencer campaigns end-to-end and designed event posters for global pop-up activations.
90 Degree Dental Marketing
Jul 2023 – Mar 2024
Client Success Manager
Managed a portfolio of 50+ dental practice clients, driving 20%+ ROI through tailored marketing strategies. Served as liaison between clients and internal teams, advocating for client needs and facilitating continuous improvement of marketing services.
Education
Teachers College, Columbia University
Sept 2025 – May 2027
Master of Arts, Social-Organizational Psychology
New York University
Sept 2016 – May 2020
Bachelor of Science, Communicative Sciences & Disorders
Certifications
Foundations of User Experience (UX) Design
Google via Coursera
Start the UX Design Process: Empathize, Define, & Ideate
Google via Coursera
Build Wireframes & Low-Fidelity Prototypes
Google via Coursera
Conduct UX Research & Test Early Concepts
Google via Coursera
Create High-Fidelity Designs & Prototypes in Figma
